Visibility Doesn't Happen By Accident
Most brands don't struggle because they lack a great product, service, or story.
They struggle because the right people never hear about it.
At Hudson West, we help brands earn visibility that drives real growth.
Founded by veteran publicists Jen Rogers and Lori Jung, Hudson West combines decades of media expertise with modern marketing strategy to help brands build credibility, authority, and momentum.
From national media placements and product launches to affiliate marketing programs and founder positioning, we help clients connect visibility efforts to broader business goals.
Built On Relationships. Driven By Results.
The media landscape has changed dramatically over the last decade:
Newsrooms are smaller
Inboxes are fuller
Competition for attention is greater than ever
Yet one thing remains true:
Relationships Matter
Hudson West was built on the belief that meaningful media coverage comes from understanding what journalists need, developing compelling stories, and building trusted relationships over time.
Our team has spent decades working alongside producers, editors, reporters, publishers, and industry leaders across television, print, digital media, podcasts, and emerging platforms.
Those relationships help open doors.
Our strategy helps clients walk through them.
What Makes Hudson West Different
Senior-Led From Day One
Every client works directly with experienced strategists and publicists.
We don't hand your business off to junior account teams.
PR + Marketing Under One Roof
Today's visibility extends beyond traditional press coverage.
We understand how PR supports SEO, social media, affiliate marketing, partnerships, and long-term brand growth.
We Leave No Stone Unturned
We don't rely on a single pitch or one media angle.
We refine, reposition, follow up, expand outreach, and continue pursuing opportunities until we find the right fit.
Relationship-Driven Visibility
Media is still a people business.
Our relationships help create opportunities that can't be generated through mass outreach alone.
Meet the Founders
Jen Rogers
Jen Rogers is a bi-coastal communications strategist whose career spans public relations, television production, publicity, digital media, and brand marketing.
Her experience includes publicity and promotional campaigns for major television properties and Emmy-winning programming, along with years of helping brands secure meaningful media coverage and build long-term visibility.
Jen brings a unique perspective that combines traditional public relations expertise with a deep understanding of modern marketing strategy and audience engagement.
Lori Jung
Lori Jung is a nationally recognized publicist with more than two and half decades of experience helping brands earn media coverage and build market awareness.
Throughout her career, she has secured placements in some of the nation's most recognizable media outlets while helping consumer brands, founders, and organizations launch products, grow audiences, and increase visibility.
Known for her strategic thinking and extensive media relationships, Lori helps clients uncover the stories that resonate with both journalists and consumers.
Industry Recognition & Media Features
Over the years, Hudson West and its founders have been recognized by leading business, entrepreneurship, and communications organizations.
Women to Know in America
Dear FoundHer Feature
Authority Magazine
Thrive Global
O'Dwyer's
VoyagePhoenix
Oswego Alumni & Development
AZ Foothills Trendsetters
The Hudson West Approach
The strongest brands understand that visibility doesn't live in one place.
A media placement can support SEO.
A podcast appearance can build authority.
An affiliate partnership can drive sales.
A founder interview can create long-term credibility and awarene
That's why Hudson West approaches public relations, marketing, affiliate strategy, and brand positioning as connected pieces of a larger growth strategy.
Our goal isn't simply to get coverage...
Our goal is to help brands build momentum that lasts.
Ready to Build Momentum?
Launching a product. Growing an established brand. Promoting an event. Building industry authority.
Hudson West helps turn visibility into opportunity.
Copyright © 2026 Hudson West PR. All Rights Reserved.
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Copyright © 2026 Hudson West PR. All Rights Reserved.