Strategic Communications That Move Organizations Forward

Most brands don't struggle because they lack a great product, service, or story.

They struggle because the right people never hear about it.

At Hudson West, we help brands earn visibility that drives real growth.

Hudson West was built on the belief that meaningful media coverage starts with understanding what journalists need, developing compelling stories, and building trusted relationships over time.

Founded by veteran publicists Jen Rogers and Lori Jung, our team has spent decades working alongside producers, editors, reporters, publishers, and industry leaders across television, print, digital, podcasts, and emerging platforms.

Today, we pair that deep media expertise with modern marketing strategy to build credibility, authority, and momentum through earned media. From national media placements and product launches to affiliate marketing and founder positioning, we create strategic campaigns designed to turn visibility into meaningful business growth.

Meet the Founders

Jen Rogers

Jen Rogers is a bi-coastal communications strategist whose career spans public relations, television production, publicity, digital media, and brand marketing.

Her experience includes publicity and promotional campaigns for major television properties and Emmy-winning programming, along with years of helping brands secure meaningful media coverage and build long-term visibility.

Jen brings a unique perspective that combines traditional public relations expertise with a deep understanding of modern marketing strategy and audience engagement.

Lori Jung

Lori Jung is a nationally recognized publicist with more than two and half decades of experience helping brands earn media coverage and build market awareness.

Throughout her career, she has secured placements in some of the nation's most recognizable media outlets while helping consumer brands, founders, and organizations launch products, grow audiences, and increase visibility.

Known for her strategic thinking and extensive media relationships, Lori helps clients uncover the stories that resonate with both journalists and consumers.